Why should you use animated video for sales?

The state of sales has changed. Face to face meetings, trade shows and boardroom presentations become obsolete as we’re facing a new reality – the reality of digital sales.

Forbes reports that a modern B2B customer progresses than 70% of the way through the decision-making process alone. This means that they’re actively searching for information online – and they’re likely to make their decision before they even get in touch with your sales team. B2B buyers declare that video is among the Top 3 most valuable types of content for making work purchases.

Things look similar for B2C sales. With the rise of video-sharing platforms such as TikTok and Instagram Reels, there is no doubt that short, snappy videos are the future of content marketing. If you want to win new customers, your brand’s content strategy must lead with authenticity and emotions – and animation can help you achieve this goal.

Why choose animation to produce a sales video?

A shifting reality of sales calls for new content types. Lengthy, written materials are no longer enough to fulfil a short consideration span of your prospects. If you want to get them hooked quickly, provide them with a snappy, alternative format instead. Animated explainer videos do a great job of conveying a brand message in an engaging and compelling way – and they do it within seconds.

Animation has been around for years – it has brought your favourite childhood tales to life. By harnessing the power of moving images in business, you can create a story that puts your customer at the heart of it. Use a character-based animation to illustrate a hero’s journey (your customer’s challenges) and how your product/service can solve it – helping your prospects convert at a much higher rate.

Animation is an excellent choice for businesses of all sizes, and it suits different industries. It especially works for complex sectors, such as technology, healthcare and construction, as it can easily explain even the most complicated ideas by breaking them down into smaller pieces (something you’re unlikely to achieve with a live footage video). Animated videos can be used throughout the user journey – from being embedded on the landing page as a part of the awareness campaign to being presented as sales pitch content.

How can Nibble Animation Studios help?

At Nibble, we’ve been helping sales teams to create customer-centric animated stories for over seven years. We were fortunate enough to be working with the most ambitious global brands creating state-of-art sales video content that intrigue and convert.

We’re specialists in harnessing the power of animation to tell compelling stories. Our multi-disciplinary team takes great pride in providing end-to-end animation services to ensure smooth collaboration between all parties involved – freeing up your precious time.

From writing an initial script to the final animation delivery tailored to meet your channels’ requirements, our full-service studio is a one-stop shop for all your animation and sales video production needs.

Resources

How to Boost Sales with Animation?

Here's everything you need to know about animated videos for sales.

Smashing B2B Content Marketing Ideas to Try in 2022

Do you want to create an out-of-box marketing strategy for your B2B brand? We've got you covered.

5 Reasons Why Explainer Videos Can Help You Boost B2B Sales

Are you looking to boost sales in 2022? Discover how animated videos can help.

5 Reasons Why Your Landing Page Doesn't Convert

Explore five critical landing page mistakes and ways you can fix them to improve the conversion rate.

Explore More On Our Blog

Boost sales with animated video. Let's talk!

Explore Our Portfolio

Sales Animated Videos by Nibble

Liberis

Working with Challenge Marketing to create a quirky 2D chararcter based social campaign for their client Liberis

dbramante1928

Animated product video for the world's first Climate Positive CE Accessories Brand, dbramante1928. The animation utilises a mix of motion graphics and live footage.

Spiral Hosting

A stylised 2D character based product explainer film for Spiral Hosting

Portfolio Partners

A stylised 2D character based brand film for Portfolio Partners

View All

Figures to Tell Your CEO

Reasons to Add Animation to Your Sales Mix

59%

of executives say they would rather watch a video than read text.

68%

of prospects state that they prefer to learn about a product from a video.

70%

of consumers say that they have shared a brand’s video.

Searching for an animation studio to produce animated content? Schedule a no-obligation chat with our expert today to see if we'd be a good fit.

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Creative Kick-Off Session

The kick-off is a chance to gather all the creative brains within the project team together before production begins. We believe in having as much face-to-face time as possible, whether that’s at our studio, your office, or even via videoconference. As well as creative discussions around how the story or style treatment will best engage with the audience, we’ll also discuss practical topics like what the key deliverables will be, what the main call to action is and what project success will look like.

Go To Script

Scriptwriting

Once we fully understand your message, we’ll start to draft a script. This might mean starting from scratch, or honing and developing a script you already have. The voiceover script is accompanied by a written shot-by-shot description of what the viewer will see on screen and this helps to provide a mental picture of the action before we start producing the storyboards. This ‘shooting script’ might also include reference images or animated gifs which help to explain the action.

Go To Storyboards

Storyboards

The storyboards are a grid of deliberately rough sketched individual artwork panels (or images). They show all of the shots in your video, and the order in which they’ll appear. Each panel is accompanied by the voiceover that will feature during that shot, as well as notes which explain the action. In some cases, we might also produce an animatic. An animatic is a video version of the storyboards and might include an animation test, a dummy voiceover as well as sample sound design and music.

Go To Artwork

Artwork

Once the storyboards have been approved, we’ll create all of the artwork layouts. We’ll typically start with proof of concept art which we call a ‘style frame’ and/or character designs. This ensures you can be involved in developing the final design style. Alongside the storyboards, the style frame will give you a really good sense for what the final film will look like. Once the artwork is approved, we’ll get to work producing all the layouts. These are essentially a polished version of the storyboards in the final design style.

Go To Animation

Animation

Once you’re happy with the artwork layouts, we get to the most exciting part of the process. For 2D vector ‘cutout’ animation, our artist will rig the characters bodies, giving them an adjustable bone structure which allows them to pose the character like a puppet. Alternatively, the artist may animate tradigitally – imagine old-school Disney frame-by-frame animation, but in a computer. Cutout animation is a more cost-effective approach whilst traditional animation offers greater fluidity of animation.

Go To Sound

Sound Design

Although we have access to some award-winning composers, in the majority of cases we’ll source and present customised stock music track options. We aren’t restricted to using royalty-free music and our fixed fee music costs are inclusive of all necessary usage licences. The Producer will provide a series of music alternatives which are based on your preferences and, once you’re happy, we’ll combine this with the voiceover to form a soundtrack that sounds as amazing as your video looks.

Go To Voiceover

Studio VO Recording

All of our voiceover is studio recorded by professional voice artists and actors and the fixed price quoted is inclusive of the studio, Producer, and Sound Engineer costs, as well as the artists’ record and usage fee. You can even conference into the recording session to help direct the voice artist. Once recorded, the Sound Engineer will clean up the voiceover and a Sound Designer from Nibble will edit the audio. This voiceover is combined with the music to form the soundtrack that the animation is timed to.

Go To Delivery

Delivery

Once approved it’s time to deliver your video. The final files are sent digitally and encrypted with password protection for security. Your video can be supplied in any standard or high definition format, and in any standard file format you need (i.e. .WMV/.AVI, MPEG, H264 or .MOV). If it’s helpful, Nibble’s video experts are also on hand to support you in promoting your video – devising video marketing strategies that will ensure your video is seen by as many of the right type of viewer as possible.

Next Steps

Our Clients

We Love These Guys

Here is Why They Love Us

Doing this project with Nibble has been a dream come true for me. You have done a tremendous job and really applied your enormous talent very effectively. Producing a cartoon is something I wanted to do for years but it wouldn't have been so much fun if I had worked with anyone else.

Jessica Mitchell Managing Director, Portfolio Partners
Working with Nibble has been amazing. They’re such a creative team and always come back to us with great ideas even on tight timelines. We were really impressed with the video they made for us & look forward to working together again!

Nancy Coburn Marketing & Content Manager, Disney Music
Following the first training session I delivered using the video, I was told "that’s the most engaged I have ever been". As a result of our experience with Nibble Video, I would whole heartedly recommend them.

Yinka Williams Director of IG, Guy's & St. Thomas NHS Foundation Trust

Animated Videos for Sales