Product Videos

Help your prospect understand their challenge with an entertaining product video.

What is a product video?

A product video is a short video demonstrating your product or service in action. Animated product videos are regarded as one of the most effective tools to educate prospective customers, and they play an essential role during the entire buyer journey.

Animated videos offer the flexibility to explain even the most complex concepts in seconds by motion graphics, live footage and engaging narrative. The most popular examples of product demo videos include software walkthroughs, online product presentations and “how-to” content.

Turn confused prospects into confident buyers with an animated product video demo

Whether you’re running a marketing department for a consumer product or launching a B2B start-up, adding a short product video to your content marketing can help your clients massively to decide whether to buy (or not) from you.

A creative product video demo puts your customer at the heart of your story by helping them to identify the challenge they face and navigate them to the right solution. Videos, unlike written content, can help you visually recreate your prospect’s environment, help them picture your product and allow a virtual walkthrough to learn about its core features. By giving your prospect an immersive experience, you allow them to make a more informed decision and therefore convert at a better rate.

A good product video doesn’t feel like an ad – it feels like a TV show.

At Nibble, we can help you make it as educational and entertaining as possible by applying a mix of different media formats and techniques such as 2D and 3D animation, motion graphics, kinetic typography and live-action (talking heads). Producing bespoke product videos featuring stunning visuals and carefully crafted stories is our bread and butter, and we’d love to create one for you.

Product video for dbramante1928

Product Videos Crafted by Nibble

dbramante1928

Animated product video for the world's first Climate Positive CE Accessories Brand, dbramante1928. The animation utilises a mix of motion graphics and live footage.

Babylon Health

A series of stylised 2D character based explainer films for Babylon Health

Crew Nosh

A app explainer film for En Route using a 3D mobile phone asset and 2D motion graphics

Ieso Health

A stylised 2D character based explainer films for Ieso Digital Health

View All

Frequently Asked Questions

Everything You Need to Know About Product & Service Demos from Nibble

IS NIBBLE AN ANIMATION AGENCY?
- Yes, it is! We're a UK-based, full-service animation studio. Under one roof, we bring together talented artists, master storytellers and commercial experts, enabling you to enjoy a seamless animation production experience at affordable rate.
HOW MUCH DOES IT COST TO PRODUCE A PRODUCT/SERVICE DEMO VIDEO WITH NIBBLE?
- At Nibble, we don’t believe in a one-fits-all approach. The final cost of the animation video varies and is based on several factors, such as video length or animation style used. Contact our team today to get a no-obligation project estimate!
HOW QUICKLY CAN YOU PRODUCE AN ANIMATED DEMO VIDEO?
- It takes around two weeks to produce an animated demo video with Nibble, although it all depends individually on the project. Drop us a line today for a no-obligation chat and we'll be happy to advise!
WHAT’S THE ANIMATION PRODUCTION PROCESS LOOKS LIKE?
- At Nibble, we pride ourselves on a genuinely collaborative yet straightforward approach. We begin the proceedings by conducting an initial discussion to understand your goals and how you would like to reach them. Once we have a clear idea of what you’d like to achieve with your video, our scriptwriters and designers will furnish a few ideas after detailed group discussions. When one of these ideas reaches approval with you, it will be further refined by our creative team before being passed on to our animators. Upon completion, we will deliver an explainer video that delivers your on-brand messaging, giving your viewers an interesting, engaging and, most importantly, memorable explanation. To make the process as transparent as possible, you’ll be able to follow each stage of the process via our custom Project Portal.
HOW ORIGINAL IS YOUR WORK?
- All demo videos coming out of the Nibble studio are 100% original and tailor-made for your business. We work with the most talented animation artists in the industry, developing custom characters and engaging stories that best fit your brand needs.
ANIMATION AGENCY VS FREELANCE ARTISTS – WHO SHOULD I USE?
- While working with freelancers/in-house artists might be more cost-effective at first, it can become costly and difficult to manage as you progress. Nibble is a full-service animation studio, which means that we take the project management burden off your shoulders. By bringing together all artists required to complete the animation project (concept artists, character designers, animators, scriptwriters and voice-over artists etc.) under one roof, we can deliver a seamless and cost-efficient experience for our busy clients.
WHY SHOULD I TRUST NIBBLE?
- Our team consists of talented artists and seasoned commercial specialists, which is a perfect combination if you’re looking for an animation studio that would deliver a beautiful animation and help you maximise its ROI. We take pride in creating artistic, unique animated video content that tick all the commercial objectives. Don’t just take our word for it – contact us today to explore our portfolio of bespoke animations crafted for business.
WHAT’S YOUR PREVIOUS EXPERIENCE?
- We’ve been very fortunate to work with many companies, big and small, striving to exceed their marketing objectives with animation. Some fantastic brands we are proud to support include NHS, Samsung, Fujitsu and Babylon Health.

Resources

Learn About Product Videos

Here's everything you need to know about product videos.

How to Make a Great Product Video in 2022?

Are you looking to produce a product demo video in 2022? Here's everything you need to know.

The Best Product Video Examples from All Industries

If you're looking for inspiration for a product video from your industry, here's a roundup of the best ones we saw so far.

Product Video for Marketing: How to Maximise Its ROI in 2022

Product videos are a safe investment because they can be utilised for different activities – and here are the best of them.

Check Out Our Blog

Let's talk about an animated video for your business Get in touch

Figures to Tell Your CEO

Why Do You Need a Product Video?

73%

more visitors who watch product videos will make a purchase.

55%

of shoppers say they use online video while actually shopping in-store.

59%

of executives say they would rather watch a video than read text.

Searching for an animation studio to produce your animated product demo? Schedule a casual chat with our expert today to see if we'd be a good fit.

Get in touch →

Creative Kick-Off Session

The kick-off is a chance to gather all the creative brains within the project team together before production begins. We believe in having as much face-to-face time as possible, whether that’s at our studio, your office, or even via videoconference. As well as creative discussions around how the story or style treatment will best engage with the audience, we’ll also discuss practical topics like what the key deliverables will be, what the main call to action is and what project success will look like.

Go To Script

Scriptwriting

Once we fully understand your message, we’ll start to draft a script. This might mean starting from scratch, or honing and developing a script you already have. The voiceover script is accompanied by a written shot-by-shot description of what the viewer will see on screen and this helps to provide a mental picture of the action before we start producing the storyboards. This ‘shooting script’ might also include reference images or animated gifs which help to explain the action.

Go To Storyboard

Storyboards

The storyboards are a grid of deliberately rough sketched individual artwork panels (or images). They show all of the shots in your video, and the order in which they’ll appear. Each panel is accompanied by the voiceover that will feature during that shot, as well as notes which explain the action. In some cases, we might also produce an animatic. An animatic is a video version of the storyboards and might include an animation test, a dummy voiceover as well as sample sound design and music.

Go To Artwork

Artwork

Once the storyboards have been approved, we’ll create all of the artwork layouts. We’ll typically start with proof of concept art which we call a ‘style frame’ and/or character designs. This ensures you can be involved in developing the final design style. Alongside the storyboards, the style frame will give you a really good sense for what the final film will look like. Once the artwork is approved, we’ll get to work producing all the layouts. These are essentially a polished version of the storyboards in the final design style.

Go To Animation

Animation

Once you’re happy with the artwork layouts, we get to the most exciting part of the process. For 2D vector ‘cutout’ animation, our artist will rig the characters bodies, giving them an adjustable bone structure which allows them to pose the character like a puppet. Alternatively, the artist may animate tradigitally – imagine old-school Disney frame-by-frame animation, but in a computer. Cutout animation is a more cost-effective approach whilst traditional animation offers greater fluidity of animation.

Go To Sound

Sound Design

Although we have access to some award-winning composers, in the majority of cases we’ll source and present customised stock music track options. We aren’t restricted to using royalty-free music and our fixed fee music costs are inclusive of all necessary usage licences. The Producer will provide a series of music alternatives which are based on your preferences and, once you’re happy, we’ll combine this with the voiceover to form a soundtrack that sounds as amazing as your video looks.

Go To Voiceover

Studio VO Recording

All of our voiceover is studio recorded by professional voice artists and actors and the fixed price quoted is inclusive of the studio, Producer, and Sound Engineer costs, as well as the artists’ record and usage fee. You can even conference into the recording session to help direct the voice artist. Once recorded, the Sound Engineer will clean up the voiceover and a Sound Designer from Nibble will edit the audio. This voiceover is combined with the music to form the soundtrack that the animation is timed to.

Go To Screen Record

Screen Recording

In order to showcase the features and functionality in your software or app demo, we’ll need to produce a high-resolution screen recording. Specialist software allows us full control over the speed and fluidity of mouse movements as well as clicks and transitions. It also offers us the ability to pan across and zoom in and out of the screen or application sections that require focus. Finally, our motion designers will apply necessary titles, annotations or callouts to ensure your recording is as slick and professional as possible.

Go To Interactivity

Interactivity

Once the video is complete, we use specialist software to implement the interactive video features. As well as standard in-video hyperlinking, other popular interactive features include hotspots (automatically tracking an object allowing viewers to interact with it at any point) and branching (where the viewer is given various options which allow them to interact with and guide their own tailored narrative). We also give you access to in-depth video analytics which will allow you to measure video performance.

Go To Delivery

Delivery

Once approved it’s time to deliver your video. The final files are sent digitally and encrypted with password protection for security. Your video can be supplied in any standard or high definition format, and in any standard file format you need (i.e. .WMV/.AVI, MPEG, H264 or .MOV). If it’s helpful, Nibble’s video experts are also on hand to support you in promoting your video – devising video marketing strategies that will ensure your video is seen by as many of the right type of viewer as possible.

Next Steps

Our Clients

We Love These Guys

Here is Why They Love Us

Doing this project with Nibble has been a dream come true for me. You have done a tremendous job and really applied your enormous talent very effectively. Producing a cartoon is something I wanted to do for years but it wouldn't have been so much fun if I had worked with anyone else.

Jessica Mitchell Managing Director, Portfolio Partners
Working with Nibble has been amazing. They’re such a creative team and always come back to us with great ideas even on tight timelines. We were really impressed with the video they made for us & look forward to working together again!

Nancy Coburn Marketing & Content Manager, Disney Music
Following the first training session I delivered using the video, I was told "that’s the most engaged I have ever been". As a result of our experience with Nibble Video, I would whole heartedly recommend them.

Yinka Williams Director of IG, Guy's & St. Thomas NHS Foundation Trust

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