The Story Behind The Portal
Artistry. Passion. Understanding. Ease.
These are the core values that underpin Nibble and everything we do. We create high-quality animated video and we care deeply that it moves viewers in a way that is most impactful for our clients. But we also understand that the creative animation process is involved and our mission is to make this process as simple and pain-free as possible.
Over the years, we evaluated and implemented countless project management software tools. The larger applications had endless features and functionality but were complex and a bit of a ‘sledgehammer to crack a nut’. Others, more targeted at creative processes, forced us to work in a regimented manner that meant changing our way of working to suit a piece of software? Frustratingly, everything we found was internally focused and gave little consideration for client collaboration or experience.
Then, back in 2016, we watched a film called The Founder which tells the story of the creation of the McDonald’s fast-food chain and their ‘Speedy System’. Regardless of what you might think about the golden arches today, back in 1940, the McDonald brothers re-wrote the rule-book and devised a way to build effectiveness and efficiency into the food service process without diminishing the quality of their product.
This inspired us to commission the build of a fully custom project management tool, designed specifically around Nibble’s animation process with the sole aim of making the process of creating animated video as efficient, effective, and as collaborative as possible.
The result is the Nibble Portal.