Animation Services

Animated Social Media Videos

Stand out in a fast-moving social media world with a creative animated social media video.

Animated social media video production

What is an animated social media video?

To stand out in a highly competitive digital world, you ought to be thinking differently.

Social media is all about stories – and both brands and individual social users take advantage of it. But having a great story isn’t enough. In a fast-moving, content-rich digital landscape, having a bold and creative social media profile is crucial to stand out. And what shouts creativity better than producing a bespoke, branded social media animation?

Creative animations are an excellent tool to visually communicate your brand story and boost your social media performance. As of 2021, most people who use social media spend their time watching videos, and – according to the boom of new video-based social media platforms – this trend is here to stay (look at the aggressive growth of TikTok!).

Animation can help to successfully distinguish your brand amongst competitors due to its nostalgic form and lack of limitations to what’s possible. Animation brings to life even the most magical and abstract concepts to tell a memorable and engaging story to help you skyrocket social media engagement and consideration.

Work by Nibble

Liberis Social Media Video

We design share-worthy animated social media videos

At Nibble, we produce creative animations that grab attention and captivate audiences. Under one roof, we bring together the most talented artists in the industry, creating stories that tick all your communication objectives. Our animation studio is a choice of global companies of all sizes that seek creative social media content to get them noticed.

And why should you choose Nibble Video over other animation companies? Because we love what we do. Our full-service creative & animation studio is driven by the most passionate copywriters, illustrators, animators and creative directors in the UK. We pride ourselves on creating animated social media video content that is memorable and effective. We’ve been on the UK’s animated scene for over a decade (our sister’s company specialise in IP development and TV shows production), and we love passing our expertise on to commercial clients.

Get in touch with us today to find out more!

Frequently Asked Questions

Everything You Need to Know About Animated Social Media Videos from Nibble

  • Is Nibble an animation agency?
    • Yes, it is! We're a UK-based, full-service animation studio. Under one roof, we bring together artists and commercial experts, enabling you to enjoy a seamless animation production experience.
  • How Much Does It Cost to Produce an Animated Social Media Video With Nibble?
    • At Nibble, we don’t believe in a one-fits-all approach. The final cost of the animation video varies and is based on several factors, such as video length or animation style used. Contact our team today to get a no-obligation project estimate!
  • How Quickly Can You Produce a Social Media Video?
    • It takes around two weeks to produce a social media video with Nibble, although it all depends individually on the project. Drop us a line today for a no-obligation chat and we'll be happy to advise!
  • WHAT’S THE ANIMATION PRODUCTION PROCESS LOOKS LIKE?
    • At Nibble, we pride ourselves on a genuinely collaborative yet straightforward approach. We begin the proceedings by conducting an initial discussion to understand your goals and how you would like to reach them. Once we have a clear idea of what you’d like to achieve with your video, our scriptwriters and designers will furnish a few ideas after detailed group discussions. When one of these ideas reaches approval with you, it will be further refined by our creative team before being passed on to our animators. Upon completion, we will deliver an explainer video that delivers your on-brand messaging, giving your viewers an interesting, engaging and, most importantly, memorable explanation. To make the process as transparent as possible, you’ll be able to follow each stage of the process via our custom Project Portal.
  • HOW ORIGINAL IS YOUR WORK?
    • All social media animations coming out of the Nibble studio are 100% original and tailor-made for your business. We work with the most talented animation artists in the industry, developing custom characters and engaging stories that best fit your brand needs.
  • ANIMATION STUDIO VS FREELANCE ARTISTS – WHO SHOULD I CHOOSE?
    • While working with freelancers/in-house artists might be more cost-effective at first, it can become costly and difficult to manage as you progress. Nibble is a full-service animation studio, which means that we take the project management burden off your shoulders. By bringing together all artists required to complete the animation project (concept artists, character designers, animators, scriptwriters and voice-over artists etc.) under one roof, we can deliver a seamless and cost-efficient experience for our busy clients.
  • WHY SHOULD YOU TRUST NIBBLE?
    • Our team consists of talented artists and seasoned commercial specialists, which is a perfect combination if you’re looking for an animation studio that would deliver a beautiful animation and help you maximise its ROI. We take pride in creating artistic, unique animated video content that tick all the commercial objectives. Don’t just take our word for it – contact us today to explore our portfolio of bespoke animations crafted for business.
  • WHAT’S YOUR PREVIOUS EXPERIENCE?
    • We’ve been very fortunate to work with many companies, big and small, striving to exceed their marketing objectives with animation. Some fantastic brands we are proud to support include NHS, Samsung, Fujitsu and Babylon Health.
Resources

Tips to Engage Your Social Media Audience

Discover a selection of blog articles from Nibble to help you engage your social media audience.

Our Production Process in 9 Steps

Creative Kick-Off Session

The kick-off is a chance to gather all the creative brains within the project team together before production begins. We believe in having as much face-to-face time as possible, whether that’s at our studio, your office, or even via videoconference. As well as creative discussions around how the story or style treatment will best engage with the audience, we’ll also discuss practical topics like what the key deliverables will be, what the main call to action is and what project success will look like.

Go To Script

Scriptwriting

Once we fully understand your message, we’ll start to draft a script. This might mean starting from scratch, or honing and developing a script you already have. The voiceover script is accompanied by a written shot-by-shot description of what the viewer will see on screen and this helps to provide a mental picture of the action before we start producing the storyboards. This ‘shooting script’ might also include reference images or animated gifs which help to explain the action.

Go To Storyboard

Storyboards

The storyboards are a grid of deliberately rough sketched individual artwork panels (or images). They show all of the shots in your video, and the order in which they’ll appear. Each panel is accompanied by the voiceover that will feature during that shot, as well as notes which explain the action. In some cases, we might also produce an animatic. An animatic is a video version of the storyboards and might include an animation test, a dummy voiceover as well as sample sound design and music.

Go To Artwork

Artwork

Once the storyboards have been approved, we’ll create all of the artwork layouts. We’ll typically start with proof of concept art which we call a ‘style frame’ and/or character designs. This ensures you can be involved in developing the final design style. Alongside the storyboards, the style frame will give you a really good sense for what the final film will look like. Once the artwork is approved, we’ll get to work producing all the layouts. These are essentially a polished version of the storyboards in the final design style.

Go To Animation

Animation

Once you’re happy with the artwork layouts, we get to the most exciting part of the process. For 2D vector ‘cutout’ animation, our artist will rig the characters bodies, giving them an adjustable bone structure which allows them to pose the character like a puppet. Alternatively, the artist may animate tradigitally – imagine old-school Disney frame-by-frame animation, but in a computer. Cutout animation is a more cost-effective approach whilst traditional animation offers greater fluidity of animation.

Go To Sound

Sound Design

Although we have access to some award-winning composers, in the majority of cases we’ll source and present customised stock music track options. We aren’t restricted to using royalty-free music and our fixed fee music costs are inclusive of all necessary usage licences. The Producer will provide a series of music alternatives which are based on your preferences and, once you’re happy, we’ll combine this with the voiceover to form a soundtrack that sounds as amazing as your video looks.

Go To Voiceover

Studio VO Recording

All of our voiceover is studio recorded by professional voice artists and actors and the fixed price quoted is inclusive of the studio, Producer, and Sound Engineer costs, as well as the artists’ record and usage fee. You can even conference into the recording session to help direct the voice artist. Once recorded, the Sound Engineer will clean up the voiceover and a Sound Designer from Nibble will edit the audio. This voiceover is combined with the music to form the soundtrack that the animation is timed to.

Go To Delivery

Delivery

Once approved it’s time to deliver your video. The final files are sent digitally and encrypted with password protection for security. Your video can be supplied in any standard or high definition format, and in any standard file format you need (i.e. .WMV/.AVI, MPEG, H264 or .MOV). If it’s helpful, Nibble’s video experts are also on hand to support you in promoting your video – devising video marketing strategies that will ensure your video is seen by as many of the right type of viewer as possible.

Figures to Tell Your CEO

Why Do You Need Animated Videos for Social Media?

93%

of marketers claim that they’ve landed a new customer thanks to a video on social media.

12x

Social video generates 12 times more shares than text and images combined.

500M

Over 500 million people are watching video on Facebook every day.

Searching for an animation studio to produce your social media video? Schedule a casual chat with our expert today to see if we'd be a good fit.

Our Clients

We Love These Guys

Here is Why They Love Us

  • Doing this project with Nibble has been a dream come true for me. You have done a tremendous job and really applied your enormous talent very effectively. Producing a cartoon is something I wanted to do for years but it wouldn't have been so much fun if I had worked with anyone else.

    Jessica Mitchell Managing Director, Portfolio Partners
  • Working with Nibble has been amazing. They’re such a creative team and always come back to us with great ideas even on tight timelines. We were really impressed with the video they made for us & look forward to working together again!

    Nancy Coburn Marketing & Content Manager, Disney Music
  • Following the first training session I delivered using the video, I was told "that’s the most engaged I have ever been". As a result of our experience with Nibble Video, I would whole heartedly recommend them.

    Yinka Williams Director of IG, Guy's & St. Thomas NHS Foundation Trust