Do you experience a hard time trying to explain your tech product?

Whenever you’re launching a new tech application or creating a ground-breaking engineering project, chances are your audience will not entirely understand your product at first glance. According to a marketing platform, CXL, users spend an average of 5.59 seconds looking at a website’s written content – which is not a lot considering how much complex information you’d like to pass on to website visitors to help them convert.

So, if your marketing campaigns bring a lot of qualified traffic but result in a low conversion rate, it could be because your audience is simply confused. And we have an easy fix for it.

Explain complex tech & SaaS product with an engaging explainer video

The average B2B sales cycle takes anywhere between 4 to 6 months. During this time, various stakeholders will evaluate your product, so you must ensure they can understand it thoroughly to make an informed decision whether to purchase (or not) from you.

An animated explainer video can help you convey your message quickly and engagingly.

By adding an animated explainer video to your product landing page, you’ll get an opportunity to give your audience an in-depth overview of your offer and highlight the benefits of using it. Animation will help you to visualise the most complex processes and abstract ideas to ensure maximum impact.

At Nibble, we work with technology and SaaS companies, app developers, and startups worldwide, producing animation videos that help them increase leads and boost profits. We help SaaS, IT, cloud and big data companies and individual app developers delivering videos that showcase and explain their products and services. We leverage app demos, video explainers and motion graphic animations to present all information in a digestible and engaging way, helping your target customers to make an informed decision.

Technology Video Examples

MRMC

Working with Zoo Communication to produce a series of motion graphics communications for their client MRMC

dbramante1928

Animated product video for the world's first Climate Positive CE Accessories Brand, dbramante1928. The animation utilises a mix of motion graphics and live footage.

Crew Nosh

A app explainer film for En Route using a 3D mobile phone asset and 2D motion graphics

Spiral Hosting

A stylised 2D character based product explainer film for Spiral Hosting

View All

Resources

Grow Your Tech Business With Video

Explore how video animation can help you maximise the potential of your technology business.

Producing an Explainer Video with Nibble: a Step by Step Guide

Explainer videos are effective, versatile and snappy. At around 90 seconds, they can't be tricky to produce, right? If you're unfamiliar with the animation production process, we've got you covered.

What is Growth Marketing and Why Your SaaS Needs It

With many SaaS providers on the rise, the key challenge every SaaS marketer faces is: how to attract and retain new customers and increase their lifetime value? We have the answers.

Smashing B2B Content Marketing Ideas to Try in 2022

Think B2B content marketing is all whitepapers? Think again. We are here to give you a set of fresh ideas for your B2B marketing in 2022 and beyond.

Explore more

Frequently Asked Questions

Everything You Need to Know About Producing Your Tech Video with Nibble

What is Nibble?
- We're a UK-based, full-service animation studio. Under one roof, we bring together artists and commercial experts, enabling you to enjoy a seamless animation production experience. We have a very extensive experience in producing animated videos for tech and SaaS industries, which makes us a great fit if you're looking for a reliable, experience animation studio!
How much does it cost to produce a tech animated video with Nibble?
- At Nibble, we don’t believe in a one-fits-all approach. The final cost of the animation video varies and is based on several factors, such as video length or animation style used. Contact our team today to get a no-obligation project estimate!
How quickly can you produce an animated video for my brand?
- It takes around two weeks to produce an animated video with Nibble, although it all depends individually on the project. Drop us a line today for a no-obligation chat and we'll be happy to advise!
What's the animation production process looks like?
- At Nibble, we pride ourselves on a genuinely collaborative yet straightforward approach. We begin the proceedings by conducting an initial discussion to understand your goals and how you would like to reach them. Once we have a clear idea of what you’d like to achieve with your video, our scriptwriters and designers will furnish a few ideas after detailed group discussions. When one of these ideas reaches approval with you, it will be further refined by our creative team before being passed on to our animators. Upon completion, we will deliver an explainer video that delivers your on-brand messaging, giving your viewers an interesting, engaging and, most importantly, memorable explanation. To make the process as transparent as possible, you’ll be able to follow each stage of the process via our custom Project Portal.
How original is your work?
- All explainer videos coming out of the Nibble studio are 100% original and tailor-made for your business. We work with the most talented animation artists in the industry, developing custom characters and engaging stories that best fit your brand needs.
Animation Studio vs Freelance Artists – who should I choose?
- While working with freelancers/in-house artists might be more cost-effective at first, it can become costly and difficult to manage as you progress. Nibble is a full-service animation studio, which means that we take the project management burden off your shoulders. By bringing together all artists required to complete the animation project (concept artists, character designers, animators, scriptwriters and voice-over artists etc.) under one roof, we can deliver a seamless and cost-efficient experience for our busy clients.
Why should I trust Nibble?
- Our team consists of talented artists and seasoned commercial specialists, which is a perfect combination if you’re looking for an animation studio that would deliver a beautiful animation and help you maximise its ROI. We take pride in creating artistic, unique animated video content that tick all the commercial objectives. Don’t just take our word for it – contact us today to explore our portfolio of bespoke animations crafted for business.
What's your previous experience?
- We’ve been very fortunate to work with many companies, big and small, striving to exceed their marketing objectives with animation. Some fantastic brands we are proud to support include NHS, Samsung, Fujitsu and Babylon Health.

Figures to Tell Your CEO

Why Do You Need Animated Video for Technology Business?

80%

of users say they’ve deleted an app because they didn’t know how to use it.

95%

Viewers retain 95% of a message when they see it in the video.

79%

of consumers claimed that a video convinced them to buy software or an app.

Are you ready to make your own animated video? Get in touch with our team today to discuss your project.

Get in touch →

Creative Kick-Off Session

The kick-off is a chance to gather all the creative brains within the project team together before production begins. We believe in having as much face-to-face time as possible, whether that’s at our studio, your office, or even via videoconference. As well as creative discussions around how the story or style treatment will best engage with the audience, we’ll also discuss practical topics like what the key deliverables will be, what the main call to action is and what project success will look like.

Go To Script

Scriptwriting

Once we fully understand your message, we’ll start to draft a script. This might mean starting from scratch, or honing and developing a script you already have. The voiceover script is accompanied by a written shot-by-shot description of what the viewer will see on screen and this helps to provide a mental picture of the action before we start producing the storyboards. This ‘shooting script’ might also include reference images or animated gifs which help to explain the action.

Go To Storyboard

Storyboards

The storyboards are a grid of deliberately rough sketched individual artwork panels (or images). They show all of the shots in your video, and the order in which they’ll appear. Each panel is accompanied by the voiceover that will feature during that shot, as well as notes which explain the action. In some cases, we might also produce an animatic. An animatic is a video version of the storyboards and might include an animation test, a dummy voiceover as well as sample sound design and music.

Go To Artwork

Artwork

Once the storyboards have been approved, we’ll create all of the artwork layouts. We’ll typically start with proof of concept art which we call a ‘style frame’ and/or character designs. This ensures you can be involved in developing the final design style. Alongside the storyboards, the style frame will give you a really good sense for what the final film will look like. Once the artwork is approved, we’ll get to work producing all the layouts. These are essentially a polished version of the storyboards in the final design style.

Go To Animation

Animation

Once you’re happy with the artwork layouts, we get to the most exciting part of the process. For 2D vector ‘cutout’ animation, our artist will rig the characters bodies, giving them an adjustable bone structure which allows them to pose the character like a puppet. Alternatively, the artist may animate tradigitally – imagine old-school Disney frame-by-frame animation, but in a computer. Cutout animation is a more cost-effective approach whilst traditional animation offers greater fluidity of animation.

Go To Sound

Sound Design

Although we have access to some award-winning composers, in the majority of cases we’ll source and present customised stock music track options. We aren’t restricted to using royalty-free music and our fixed fee music costs are inclusive of all necessary usage licences. The Producer will provide a series of music alternatives which are based on your preferences and, once you’re happy, we’ll combine this with the voiceover to form a soundtrack that sounds as amazing as your video looks.

Go To Voiceover

Studio VO Recording

All of our voiceover is studio recorded by professional voice artists and actors and the fixed price quoted is inclusive of the studio, Producer, and Sound Engineer costs, as well as the artists’ record and usage fee. You can even conference into the recording session to help direct the voice artist. Once recorded, the Sound Engineer will clean up the voiceover and a Sound Designer from Nibble will edit the audio. This voiceover is combined with the music to form the soundtrack that the animation is timed to.

Go To Screen Record

Screen Recording

In order to showcase the features and functionality in your software or app demo, we’ll need to produce a high-resolution screen recording. Specialist software allows us full control over the speed and fluidity of mouse movements as well as clicks and transitions. It also offers us the ability to pan across and zoom in and out of the screen or application sections that require focus. Finally, our motion designers will apply necessary titles, annotations or callouts to ensure your recording is as slick and professional as possible.

Go To Delivery

Delivery

Once approved it’s time to deliver your video. The final files are sent digitally and encrypted with password protection for security. Your video can be supplied in any standard or high definition format, and in any standard file format you need (i.e. .WMV/.AVI, MPEG, H264 or .MOV). If it’s helpful, Nibble’s video experts are also on hand to support you in promoting your video – devising video marketing strategies that will ensure your video is seen by as many of the right type of viewer as possible.

Next Steps

Our Clients

We Love These Guys

Here is Why They Love Us

Doing this project with Nibble has been a dream come true for me. You have done a tremendous job and really applied your enormous talent very effectively. Producing a cartoon is something I wanted to do for years but it wouldn't have been so much fun if I had worked with anyone else.

Jessica Mitchell Managing Director, Portfolio Partners
Working with Nibble has been amazing. They’re such a creative team and always come back to us with great ideas even on tight timelines. We were really impressed with the video they made for us & look forward to working together again!

Nancy Coburn Marketing & Content Manager, Disney Music
Following the first training session I delivered using the video, I was told "that’s the most engaged I have ever been". As a result of our experience with Nibble Video, I would whole heartedly recommend them.

Yinka Williams Director of IG, Guy's & St. Thomas NHS Foundation Trust

Animation for Technology